Marketing in the educational market

  • V. Grigorash Харківський національний педагогічний університет ім. Г. С. Сковороди МОН України
Keywords: marketing, marketing analysis, marketing planning, business plan, SWOT-analysis, STEP-analysis, management of marketing activities


The article reveals some aspects of the marketing manager of the educational institution: a marketing analysis and marketing planning. The author describes the main methods ofmarketing analysis, we recommend that the structure of the business plan and modelqualimetric assess the level of control of marketing activities.


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How to Cite
Grigorash, V. (2016). Marketing in the educational market. Fundamental and Applied Researches in Practice of Leading Scientific Schools, 18(6). Retrieved from