The problem of psychological content of organizational identity in the example of dynamic theories
AbstractThe article performs the theoretical analysis of the leading concepts of organizational identity that arose within the framework of dynamic theories of personality identification. The article analyzes the statements of the communicative approach to identity, the principles of the analysis of іdentity narratives, the discourse analysis, etc. It is determined that dynamic theories combine the understanding of organizational identification as a process characterized by constant flow, instability, complexity, recursiveness and reflectivity. It is shown that dynamic theories make it possible to consider organizational identity as addictive fixation. It is noted that future research on organizational identity should start from a completely positive to ambivalent perception of this phenomenon.
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