Internationalization and clusters of cultures

  • I. Makharashvili Caucasus International University
  • N. Lomaia Georgian Technical University
Keywords: cluster; culture; Eastern European cluster; Georgia; business culture.


The cluster term is a cluster analysis tool that develops from the mid-twentieth century and was used in areas where there was an enormous mass of primary data and this concept had no economic content. Cluster Analysis is a mathematical procedure based on a number of characteristics of the set of objects, which allow them to classify as classes (clusters) so that objects entered in one class are more homogeneous and similar to those in other classes. The distance between them is calculated on the basis of numerically expressed parameters. The method first appeared in 1939 in R. Trion used and called this method cluster analysis. Cluster is a complex concept that involves "industrial, geographically close, intercontinental companies and other organizations that act in a certain area and characterized by unity and / or mutual filling". In some works clusters are called "industrial" or "industrial areas". According to the Porter, the cluster is a group of geographically close interdependent companies and related organizations operating in a certain area and characterized by unity, and complemented by each other. In this definition, the main focus is on the three main features of enterprise clusters: geographical localization, interconnection between enterprises and technological interaction of sectors. The Eastern European cluster in which Georgia enters, is characterized by a high level of power distance and collectivism. Members of this community maintain close family connections and are characterized by low orientation of orientation and final outcome. Also, the distinctive features of this cluster are the charismatic and team-oriented style of leadership. Such dimensions and leadership styles, such as personality orientation, institutional collectivity and gender equity, occupy the middle position among the clusters. According to the GLOBE project, members of the Eastern European Clusters do not expect that power will be distributed between the citizens, focusing on the group and family, paying attention to the power and status of the person. Compared to other clusters, they are confused and aggressive during interpersonal relationships. Despite the fact that the personality orientation of the leadership and the participatory styles are positively perceived in the clusters for clusters, the charismatic and group-oriented style of leadership gains more importance.


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How to Cite
Makharashvili, I., & Lomaia, N. (2019). Internationalization and clusters of cultures. Fundamental and Applied Researches in Practice of Leading Scientific Schools, 31(1), 129-134.